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The department seeks to address market challenges in the seed industry by engaging an aggressive team to anticipate, formulate , and strategize models to provide essential, quality certified seed at an affordable price to the farmers in Kenya Objectives : To anticipate market trends and create better strategies to gain competitive advantage.
To create demand and build company brands in the market.To establish models of technology adoption and utilization by the market.
To Provide facts on market, customer behavior on company products, pricing and distribution.
Competitive Advantage We are powered by two major tools TechnologyInformation Seed Technology Early Maturity Disease tolerance Drought tolerance High yield varietiesTechnology Utilization On farm Demonstration
We engage the farmer by providing all farm inputs; seed, fertilizer, chemicals and technical advice Field /community technical training programs,Creates the propensity for customer retention & loyalty.
Information Dissemination: Field DaysASK showsDemonstrationsOn-Farm TrialsFarmers groups ( Barazas/ farmer field schools)Leaflets/ PamphletsMass media (newspaper/ radios) |
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